Here’s a nice sample of the various types of work I did for MadeGood. Though there’s entirely too much to include in a portfolio, I feel that these are a solid representative example. The first set of videos was for our flagship “Highly Thoughtful Snacks” campaign to explain what the phrase ACTUALLY means. I’m also proud to say I provided the VO’s for the campaign which married my two creative passions, writing and VO.
The second set of creative is from our San Diego based campaign to try and inject a bit of fun into the brand.
An all-encompassing video explaining what a “highly thoughtful snack” is.
Points Days is PC’s largest Points event of the year, and my partner and I were tasked with making it the best yet. We came up with the idea of “Points Town” to show people all of the different places they can earn. It was the most successful campaign to date, improving on the previous event by more than 40%.
One version of the OLV we created for PC’s largest points event of the year.
A collection of the work I’ve done for the various brands under the Loblaw umbrella including PC Financial, PC Optimum, PC Health and more.
Here’s a link to my sizzle reel which was submitted to the Canadian Marketing Awards for my PC Financial campaign.
“What the HECK is a PC Money Account?”
A storyboard for a subtle, yet effective OLV advertising the benefits of using the PC Health app. We wanted to speak to real life situations in which people might think to themselves “Ya I could probably use XYZ medical service” and how easy it is to book them with the PC Health app.
We were tasked with creating an engaging way to get Canadians to book a flu shot. We originally were going to get the lil Jon song “SHOTS!” but it turns out he’s not big on vaccines.
A campaign to get Canadians back on the road. We tapped into that nostalgia we all feel when visiting our favourite road trip spots.
A video we created to entice shoppers into the PC Financial in-store pavilion. We needed an interesting way to show what was on offer at the time.
While Interning at WWD&S, I was tasked with creating an original 30 second pre-roll. When that campaign went in a different direction (the JAM No Celeb Contest), I wrote over 20 "Onion" style stories for the microsite that garnered over 530k page views and 383k unique views. For the winners of the contest, a card was to be included with instructions on how to share your awesome winnings on social media.
While Interning at Woods Witt Dealy & Sons, I was given the task of creating cool and original content for the Pirelli Moto Facebook page. It was a lot of fun writing for two different audiences (The Superbike demographic and Motocross demographic) and the response was extremely positive.
A print campaign I did for a local deli in Toronto while in school.
As a cyclist that often braves the streets of Toronto, I took it upon myself to design this piece (clearly not an art director).
Bike safety is an issue I care deeply about and I wanted to mock up how seeing these horrific accidents made me feel.
These print ads were commissioned in order to promote the new Metzeler 30 Day Risk Free Guarantee.
At WWD&S, we planned a holiday social campaign on Pinterest called the "Pledge to Relax" for HoMedics. I helped create several fun and shareable images with tips and suggestions on how to relax over the holidays.
I really enjoy the simplicity of these print and billboard executions. I feel as though they get right to point of what riding a Vespa is all about, and make the actual scooter the star.
An integrated campaign for the delightful chocolate bar "Oh Henry!" I created while paying my dues in ad school. Nothing says delicious chocolate, caramel and nuts quite like a rustic bearded woodsman.
